Flavio Vincenti

Director, Product Experience Design / Payoneer

Nov 2025 – Present • London, UK

• Leading product experience strategy for payment frictions, addressing $2.24M annual operational cost from support tickets and $4.43M revenue at risk from friction-driven churn
• Driving Payoneer 2.0 product experience vision across China B2C and ROW B2B markets—deepening ARPU through multi-entity services in China while targeting the unmanaged segment (28.5% of accounts) in ROW

Product Experience Strategy

Lead, Product Experience Design / Proton

July 2025 – Sept 2025 • London, UK

• Led the launch of Lumo, Proton's privacy-first AI assistant built with zero-access encryption, generating ~$1M ARR and scaling to 100k+ daily active users and 4+ requests per second in just 40 days, positioning Proton as a trusted alternative in the AI market
• Directed product experience design for Proton Drive Business Unit, shaping adoption strategies and driving enterprise revenue growth
• Launched Proton Sheets, advancing Proton's competitiveness in the productivity market and expanding its collaborative product suite

Lumo: The First Private AI Assistant TIME Best Inventions 2025 The Verge: Proton is launching a privacy-focused AI

Snr. Principal Consultant, Product & Experience Design / Proton

Feb 2024 – July 2025 • London, UK

• Defined the early vision and UX approach for Lumo, Proton's privacy-first AI assistant, embedding privacy and trust at the core of its product direction
• Led product experience vision for Proton Drive and Docs, expanding Proton's presence in the productivity market

Proton Docs Proton Sheets

Director, Product Experience Design / DAZN Group

Oct 2021 – Feb 2024 • London, UK

• Defined product vision and strategy with C-level executives for DAZN's next-generation platform
• Led the vision and design of DAZN's first freemium model, driving business model innovation across 200+ markets
• Led product experience for NFL Game Pass International, achieving +14% YoY subscriber growth, 70%+ engagement among paid users, and 95M+ Super Bowl minutes streamed globally
• Built and mentored a world-class team of 12–20, making key hiring decisions and advancing talent development
• Directed flagship partnerships with Porsche (Android Automotive OS), Deezer (audio), and major rights holders (F1, NFL, ATP, FIBA, PGA, Serie A, Bundesliga, etc.)
• Led product experience design for DAZN's distribution footprint (Amazon, Vodafone, Apple TV, Roku, Docomo)
• Optimised funnel performance, improving visibility by 96% and acceptance rate by 18%

DAZN Group NFL Game Pass

Product Design Lead / DAZN Group

Sep 2020 – Oct 2021 • London, UK

• Created a new UX & Design career progression framework in collaboration with HR, demonstrating organisational leadership beyond direct reports
• Facilitated initiatives that led to global launch from 7 to 200+ markets
• Improved UX of key features resulting in measurable business outcomes:

• 17.5% increase in traffic to team and competition pages
• 6-9% increase in streaming per user in key markets
• 50.1% increase in traffic to live events via scores/sports data features
• 16-23% increase in free trial and registration conversions globally

• Rebuilt DAZN's Design System Component Libraries, improving team efficiency by 26%

Apple TV App of the Year 2021

Senior Product Designer / DAZN Group

Jan 2020 – Sep 2020 • London, UK

• Designed and delivered initiatives on Native Mobile, Web, and Living Room platforms across Discovery, Personalisation, Sports Data, News and Playback
• Mentored a group of junior designers with a focus on Product Design and User Experience
• Improved the user experience of the Refer a Friend program generating an increase of +188% to 2056% in page visits globally
• Led the rebuild of DAZN's Design System Component Libraries generating up to 30 thousand component insertions for UX work each month

Principal Product Designer / Verizon Media

Dec 2019 – Aug 2020 • London, UK / Sunnyvale, California

• Led projects across divisions of Verizon Media brands with 1+ Billion active users, including Yahoo News, Yahoo Sports, Yahoo Finance, Yahoo Entertainment, and In The Know
• Drove customer-facing and internal tooling initiatives for large editorial teams and publisher products, including shows, automation tools for news and short-form consumption experiences
• Created a new mobile web experience for consumer brands, such as In The Know (ITK), a Digiday Media Awards winner brand
• Led home page initiatives on the highest traffic mobile and web pages of Yahoo Sports totalling 1 Billion original video views and 204 million multi-platform unique visitors

In The Know / Yahoo Life Yahoo Sports

Senior Product Designer / Yahoo

Jan 2017 – Jan 2019 • Sunnyvale, California

• Created high-fidelity prototypes to support end-of-year planning, vision, and emerging business opportunities
• Led the design of an internal tool for editorial and consumer-facing products, including standard and scalable templates for shows, vertical videos, and news-related short-form consumption experiences for brands like Yahoo, In The Know, and HuffPost
• Designed TVOS for Yahoo Sports and the Rio Olympics in 2016
• Developed a contextual Video LightBox experience with a focus on accessibility, dynamic Closed Captions, and intelligent sports and finance metadata
• Enhanced in-feed native ads for Yahoo Gemini ad platform reaching 650 million mobile users through new experiences
• Led the design of Yahoo Progressive Web App for emerging markets, reducing JS size by 68% and enhancing performance metrics

Yahoo Ads Yahoo Finance

Associate Product Designer / Yahoo

Jul 2016 – Jul 2017 • Sunnyvale, California

• Selected for Marissa Mayer's Associate Program focused on building the next generation of product and design leaders
• Designed user interfaces for various verticals including Sports, Finance, Yahoo's global Design System, Playback, and Publisher products
• Enhanced the TVOS/Apple TV interface for Yahoo Sports, contributed to the redesign of Video Player experiences, and developed new features for iOS and Android in collaboration with NFL for live-streaming on Yahoo Sports

Junior Designer / Ringling College of Art and Design

Sep 2015 – May 2016 • Sunnyvale, California

• Designer at Ringling College of Art and Design's Design Center, an in-house design studio serving RCAD's partners and clients
• Led rebranding of RCAD's Art Galleries including new logo, guidelines, brand values in a comprehensive brand book, digital and printed collateral, and on-site applications
• Contributed to product design projects on various web platforms

Design Intern / VSA Partners, Inc.

Jun 2015 – Aug 2015 • New York City

• Contributed in revamping and redesigning the IBM Global Financing platform with a modular and flexible framework on ibm.com/financing
• Participated in the development of the IBM Cognitive Colloquium event to showcase IBM's stance on cognitive computing, hosting global Analysts, Academics, Researchers, AI thought leaders, and selected press members

IBM Global Financing

Co-Founder and Product Designer / Thinkrea Studio

2013 – 2015 • Rome, IT / Tampa, Florida

• Co-founded and performed design and leadership tasks for a creative studio
• Acquired and managed client relationships, developed business strategies
• Led innovation incubator that developed an award-winning 3D printer (2015 Maker Fair winner, Rome)