Proton · Lumo
Took Proton’s private AI assistant from early concept to launch across web, iOS and Android.
Building what's next at the intersection of AI and human experience.
13+ years across Yahoo, DAZN, Proton, Payoneer and others, from early product bets to products used by hundreds of millions.
$1M ARR run rate in 40 days
Proton Lumo
7 → 200+ markets
DAZN
TIME Best Inventions 2025
Proton Lumo
Apple TV App of the Year 2021
DAZN
01
Starting new products
Taking an unclear idea through proposition, product definition and launch.
02
Complex products at scale
Simplifying products as audiences, markets, systems and business models get more complicated.
03
Design teams and organisations
Building teams, standards and ways of working that improve the quality of what ships.
04
New ventures
Shaping the product, proposition and commercial model together when both the product and the business are still being worked out.
DAZN
Led product experience as DAZN grew from 7 to 200+ markets, while the product, business and organisation scaled around it.
Visit DAZN
NFL Game Pass International
Helped bring NFL Game Pass onto DAZN, shaping the proposition, subscription model and experience for international fans.
Visit NFL Game Pass
Payoneer
Led product experience across onboarding, payments and account access on a regulated global payments platform.
Visit Payoneer
Proton · Drive & Docs
Shaped privacy-first storage and collaboration across Drive and Docs, balancing familiar productivity patterns with Proton’s privacy model.
Visit Proton Docs
Yahoo
Designed across Yahoo Sports, Finance, Media and advertising in a product ecosystem reaching hundreds of millions of people.
Visit Yahoo
Samsung Bixby × Yahoo Sports
Brought Yahoo Sports to Samsung Bixby with voice-first sports capsules.
Leadership should make better work possible.
I’ve led teams through rapid growth, reorgs, changing strategies and products where the answer wasn’t obvious yet.
In those situations, I try to make the direction clear, give people enough context to make good decisions without waiting for permission, and keep the quality bar high without making everything depend on one person.
I stay close to the product. I prototype, review the details and challenge decisions when it helps us understand something faster. Building is still how I think. The point isn’t to own every answer. It’s to help the team get to a better one.
Set direction
Make the problem, priorities and trade-offs clear enough for people to move.
Create autonomy
Give people the context, trust and decision space to make good calls without waiting for permission.
Raise the bar
Use critique, hiring, systems and standards to improve the quality of what ships as the team grows.
Stay in the work
Prototype, review and shape product decisions while the problem is still open enough to change.
Building now
Gliddi
A private workspace for small teams, bringing core communication and work tools into one product.
I’m building it from the ground up, across proposition, product, brand, go-to-market and early customer development.
Visit trygliddi.com
Building now
Probe Research
Customer research that keeps up with your business.
Not every question needs a recruited audience. Send a quick form to your own people, or open it to Probe’s verified participants when you want a broader view. Same builder, same analysis. You choose the reach.
Visit askprobe.com
About
I’ve spent 13+ years building digital products and the teams behind them.
I started at Yahoo in Silicon Valley, designing across sports, finance, media and advertising at huge scale.
DAZN was a different kind of problem. The company expanded from 7 to more than 200 markets while the product, commercial model and organisation were all changing around it. I led product experience across that growth.
At Proton, I moved back towards earlier-stage product work, first across Drive and Docs and then leading product design for Lumo. At Payoneer, I led product experience across onboarding, payments and account access in regulated fintech.
Those experiences have made me most useful when the boundaries between design, product and business are messy: a new proposition, a product that has become too complicated, a growing team that needs clearer direction, or a business model that is still being worked out.
I’m Italian, based in London, and have spent most of my adult life working abroad.
On design
Design is not the interface. It’s the decision system behind it.
On AI
The best AI products feel like less work, not more software.
On execution
Speed gets used as a proxy for value. But velocity without direction is just churn.
On leadership
Leadership should make better work possible.