Worked with companies and brands like
Product & Design Executive
Worked with companies and brands like
About
I've spent 13 years building products that reach hundreds of millions.
Most recently Director of Product Experience at Payoneer. Before that, Proton — where I led Lumo from zero to TIME Best Inventions 2024. At DAZN, I led product experience through the scale from 7 to 200+ markets (Apple TV App of the Year). At Yahoo, I shaped experiences reaching 1 billion users.
I also advise founders and teams on product, design, and AI — bringing both hands-on building and business strategy to every engagement. Currently deepening that foundation through ONE DAY's MBA program, building on earlier studies at Yale SOM.
I work across the full spectrum: strategy at the boardroom level, craft at the pixel level.
Work
Proton
$1M ARR run rate in 40 days
Led the launch of Proton's privacy-first AI assistant built with zero-access encryption, scaling to 100k+ daily active users.
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Recognition
Lumo recognized as one of TIME's Best Inventions 2024, positioning Proton as a trusted alternative in the AI market.
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DAZN Group
7→200+ markets · $34M payment recovery
Led product experience for DAZN's $3.2B platform reaching 300M viewers. Drove payment optimization, 1.5M customer migrations, and 100k+ live events delivered.
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Recognition
DAZN awarded Apple TV App of the Year 2021 by Apple Design Awards, recognized for exceptional design and user experience.
Learn moreDAZN
95M+ Super Bowl minutes
Led product experience and DAZN's first freemium model for NFL Game Pass, achieving +14% YoY subscriber growth and 70%+ engagement.
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Yahoo / Verizon
1B video views · 204M unique visitors
Led home page initiatives on the highest traffic pages of Yahoo Sports, driving engagement across web, mobile, and connected TV platforms.
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Payoneer
ICP segmentation, JTBD framework, and product experience vision for a global fintech serving 200+ markets.
Password protectedRecognition
DAZN recognized as Media Brand of the Year 2021 by Digital Media Limited.
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Proton
Led product experience vision for Proton Drive and Docs, expanding Proton's presence in the privacy-first productivity market.
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Advisory
Shaped vision and UX strategy for LiveScore's proposal to ATP Tour & WTA Ventures—a next-gen tennis platform.
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Yahoo / Samsung
Designed Yahoo Sports experience for Samsung Bixby, bringing live scores, team cards, and personalized sports content to millions of Galaxy users.
There's more beneath the surface
Want to dive deeper into any project, see detailed case studies, or explore additional work?
Let's talkExploring
MBA · Founder in Residence
Business strategy, GTM, unit economics. Applied through real venture building.
Founder
AI-native workspace with company context built in. One seamless flow across tasks, chat, meetings, and docs.
Coming soon
Co-founder
Building legal OS. Structured legal tasks against authoritative sources, verified citations, lawyers in control.
Coming soon
Side Project
240+ installs in 30+ countries
Chrome extension for instant tab search. Built entirely with AI-assisted development, organic growth only.
Learn morePerspectives
On AI
The best AI products feel like less work, not more software. Most add complexity. The ones that win disappear into the workflow.
On Design
Design is not the interface. It's the decision system behind it. By the time you open Figma or write your first line of code, most of the design has already happened.
On Brand
A brand is a permission system, but it's also a refusal system. The strongest brands I've worked on got clearer every time they said no.
On Execution
Speed gets used as a proxy for value. But velocity without direction is just churn. Momentum is different. It compounds.
